10 reasons why SEO is an ongoing process & not a “quick fix”

Clients often ask us if they can use our SEO services for one or two months then stop. The answer to this is yes, it is their choice after all and as we tell all of our clients, we do not tie you in to a contract.

However we also explain to our clients that SEO is not an overnight fix but an ongoing process. When continued it is extremely effective. Stopping SEO activities on the other hand can have negative implications on your websites ranking in Google.

See our top 10 reasons that SEO is an ongoing process;

1) Your competitors are continuously performing SEO aiming to obtain the top spot in Google
2) Google continuously change their algorithm to combat bad or “black hat” SEO practises which can affect your established ranking. It is imperative that your website is kept as search engine friendly as possible
3) Developing good content is an ongoing process and gives Google more to index
4) Continuous SEO is required to maintain your ranking. If you stop your SEO your ranking will eventually slide by as much as 30%
5) The World Wide Web is constantly evolving so old keywords that once performed well for you may no longer produce the desired results
6) Changes can occur in your business so your SEO and keywords must mirror these changes
7) Changes in user and search behaviour can mean once popular keywords and phrases no longer have the same popularity or effectiveness
8) Changes in your websites analytics can show a shift in where you are obtaining traffic and how
9) Establishing yourself as an authority in your industry takes time
10) A positive online reputation requires a well maintained SEO campaign