3 Reasons Why SEO is Crucial for Businesses During COVID-19

COVID-19, the global pandemic also known as the Coronavirus, is affecting almost every part of life all over the world.

As the global economy reels from the impact of this virus, businesses are shifting strategies, hoarding cash and preparing for the worst.

But the reality is that businesses can thrive in downtimes.

There will be business winners and losers in this new global normal.

And many of the winners will be those that invest in search engine optimisation.

Here are 3 reasons why you should absolutely continue search engine optimisation efforts during these trying times;

1. Search Engine Optimisation Can Produce Cash

During economic downtimes, cash is king.

Those that have the cash, or cash flow, to push through the hard times are the businesses that survive.

SEO produces the best ROI of all advertising mediums. Search engine marketing, both paid and organic, reaches the consumer when they are in a state of need.

SEO produces sales and leads precisely because the consumer is connected with your business when they are searching for your product or service.

People still need products and services, even if they are self-quarantined for 14 days. In fact, when people stay home, they are going to be searching more rather than less.

By putting your business in front of searchers, you make the cut when the buying decision is made.

Even if overall sales of your product or service go down because of the economy or the pandemic, you can offset some of your losses by investing in a comprehensive search engine optimisation campaign that puts you in front of those that are still in a buying frame of mind.

2. People Still Need Products & Services

Despite what your Facebook news feed says, the world is not coming to an end.

People still need products and services.

As already stated, search engine marketing, both paid and organic, is the best way to reach consumers with buying intent.

3. Things Will Get Back to Normal

Things will normalize eventually, the world will stabilize.

And SEO will still be one of the most effective ways to reach consumers.

Those that implement effective search engine optimisation campaigns during this downtime will be primed to clean up when things normalize.

While you can see results from SEO in a short period of time, the overall effectiveness of SEO doesn’t happen overnight. It takes time to get an SEO campaign to run effectively.

But in the time that we are dealing with global pandemonium, a business could create an SEO campaign that will reap results for years to come.

And those results could produce the revenue your business needs to make it through the inevitable hard times that are coming.

Therefore we encourage all businesses to either continue or start their search engine optimisation campaigns.

SEO is the most effective way to market your business in downtimes as we saw to be the case in 2009.

So get started today, you’ll thank us tomorrow.