Top tips for choosing a domain name for your business

Choosing a good domain name for your business is critical for online success.

It can also be a daunting and difficult task.

There needs to be a balance of fitting in with your business brand whilst also being easy to promote and market online.

Here are some of our top tips when choosing a domain name for your business;

1. Make your domain easy for potential customers to type

   Avoid using abbreviations such as “4” instead of “for” or “u” instead of “you”.

   Try not to change the spelling of a word because the correct spelling is unavailable, for example “solutionz” or “xpress”.

   It’s also best where possible to avoid the last letter of one word being the same as the first letter of the next, for example “salessolutions”.

2. Don’t make your domain name too long

   The longer you make your domain name, the more likely it is to be typed or spelt incorrectly.

3. Try to use keywords in your domain

   Using keywords in your domain will not only provide a user with an accurate description of your business but will also help your site rank in Google. For example, if you are smash repairs business in Perth then something like smashrepairsperth.com.au or perthsmashrepairs.com.au would be a good choice. Whilst doing this is not essential for success, it is a good idea where possible.

4. Hyphens and numbers should be avoided

   This is for obvious reasons. Numbers can be interpreted as the numerical digit or the written word. Hyphens can be misunderstood and also show a visitor that you could not get the domain name you originally wanted. If they were to type it without the hyphen they may well end up at your competitors website.

5. Try and make it memorable

   Making your domain name memorable or catchy will certainly help. There are a lot of domain names out there, try and make yours stand out.