Why You Should Not Stop Investing In SEO

Search engine optimization is like swimming against waves, it’s not like climbing a mountain. You can’t stand there enjoying the view or you’ll get swept out to sea.

Stopping search engine optimization for your                                                                          website is a sure way to see your Bing,
Yahoo, and most importantly, your Google
rankings fall. It won’t be instant as you will have a strong foundation from previous SEO efforts which will give you organic traffic for a while. However you can count on the fact that your Google rankings will eventually drop and your sites visibility in the search engines will definitely suffer.

Why Will My Rankings Fall?

Google, and every internet user for that matter, want fresh and current relevant content. We want today’s news, not last month’s and we want it from sources we trust and not stale or dead sites. This is why you can’t stop your SEO campaign AND keep your customer/visitor numbers.

SEO Requires Ongoing Maintenance

When conducting SEO you’re getting traffic to your website as a result of obtaining and improving search engine rankings for different keywords. This traffic comes at the expense of the sites that were previously ranking for those keywords.
However this is a two sided coin. If SEO ceases then your competitors can and will take back the traffic you acquired from them.
This means when you stop spending on SEO the flow of traffic drops off.
SEO is one of the most cost effective forms of online marketing for businesses. Every time you take over a new spot in the search engines, you solidify a certain amount of traffic. Every visitor is a potential sale. The longevity of SEO allows for costs to be extended over a long period of time. It might take time to reach the top of Google but staying there will bring in extended flows of traffic.