Why Fresh Content Is Critical To Ranking Well In Google
A website is a living entity on the worldwide web. Every single update that’s made to your website plays a critical role in its interaction with visitors, customers and most importantly, Google.
The age of putting a website online and simply leaving it is well and truly over. A static website without updates can and will be viewed by Google as a dead entity with no life and offering nothing new, therefore having no value to users.
A frequently updated website offers Google a haven for fresh content and sources of new information for their search requests. In simple terms, if you update your website often with high quality content, Google will love you for it.
Here we explain the importance of fresh content.
Fresh Content Results In Frequent Indexing
Before we continue, this does not necessarily mean a higher ranking, there are many other factors at play. However, the more frequently a website is updated with posts, articles, products, new pages, etc, the more frequently Google will stop by to visit your website. When Google looks at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide. An opportunity you will not have with stale content.
Google, and other search engines, use web crawlers (also known as, bots or Googlebots), which are high tech programs that scan the internet for websites. The web crawler “indexes” a site based upon a number of algorithmic factors determined by the search engine company.
One of the factors that lead to a site being indexed is how often a site is updated. Everytime an update is made to your website, the search engine takes notice and rearranges the site’s ranking. Therefore in order to increase the chances of your website getting a higher ranking, frequent updates are key for Google to reassess your position.
Note: Content is not the key here, quality is. So frequent updates must maintain high standards.
More Content Allows For More Keywords
When new content is added to a website it is presented with extra opportunities to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blog or articles allows for optimization with relevant keywords that can attract visitors to your site. Think of a website as a tree, the more branches you have the greater your reach into the internet.
Fresh Content Increases Your Authority Potential
The predominant strategy to becoming an authority site is by abiding by the SEO saying, “content is king.” The more informative and valuable content that is published that pertains to your industry, the greater authority potential your website enjoys.
If you take a look at your competitors’ websites, you will find that the authority sites in your industry have hundreds if not thousands of pages indexed by Google, who also measures relevance by site saturation. The more valuable content that is published, the better your chances of becoming an authority site.
Keep Your Audience Informed and Updated
Another good reason to update your website with valuable content is to keep current subscribers and users updated, as well as providing necessary information for new visitors to convert to customers.
Regular updates with fresh content will not only gain you appreciation and loyalty from your visitors but will put you in good standings with Google.
Imagine you’re a visitor to a website and you find it is outdated, will you stay or leave? Would you contact or order anything from someone who’s latest article is from 2012? Probably not.
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