Author - Dan

Why Client Input Is Critical To Successful SEO Perth

Why Client Input Is Critical To Successful SEO

Effective and successful SEO requires a healthy amount of client involvement. If you’ve ever wondered why you receive requests for images, information and content, here’s why; 1. Quality of Content Is Crucial Google’s algorithm emphasizes quality and valuable content. In Google’s words, highly ranking content will be useful, informative, more valuable than competitive sites, credible, high quality and engaging. We cannot produce content meeting this standard without client input. To produce effective SEO content, we must understand the client’s industry, customers, value proposition, selling points, [...]

Why Fresh Content Is Critical To Ranking Well In Google

A website is a living entity on the worldwide web. Every single update that’s made to your website plays a critical role in its interaction with visitors, customers and most importantly, Google. The age of putting a website online and simply leaving it is well and truly over. A static website without updates can and will be viewed by Google as a dead entity with no life and offering nothing new, therefore having no value to users. A frequently updated website [...]