SEO Trends for 2021 & Why Content is Still King

Search engine optimization (SEO) is the most economical and effective form of marketing to attract customers to your website, providing it’s done correctly.

SEO is constantly evolving which is why Perth Online Services are always on top of the latest Google updates.

Whilst PPC systems such as Google Ads can get you found, research has shown that 75% of users focus exclusively on organic results and ignore paid listings. Furthermore, 28% of those searches convert, resulting in a purchase.

Top ranking SEO requires attention to many metrics, including traffic, social shares, technical site aspects, page speed — to name just a few. Here we explain the most relevant search engine optimization trends for 2021 and why content is still king.

4) Time Spent on Website

Visitor time spent on a website is a Google ranking factor.

If users visit your website and spend a long time on your site before leaving, this tells Google that they found what they were looking for. This means that long form quality content, which breaks problems down and provides actionable solutions will perform better than short form content.

3) Mobile Search

In 2019, Google rolled out mobile-first indexing, meaning the search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version. 

More and more people are using their mobile phone to search online. In fact, during 2020 around 80% of users used a mobile device to search the internet.

For 2021 it is essential that your website is designed with ‘Mobile First’ in mind. It needs to be quick, easy to navigate and offer a good experience to users.

2) Brand Authority & the E-A-T Algorithm

Google is clamping down on fake news and untrustworthy information in 2021 by putting more emphasis on their E-A-T (Expertise, Authoritativeness, and Trustworthiness) algorithm. Although this was initially introduced in 2014 when it targeted Health, Finance and Business sectors, we now see it branching into other sectors across the board.

The brands that will rank well in SERPs (search engine results pages) will be based on trust and authority rather than keyword stuffing and 1,000’s of backlinks.

Brands need to build themselves as authorities and produce relevant and accurate problem-solving content to rank well in 2021.

1) Content is STILL King

Now the most important aspect, CONTENT. But why?

Simply put, achieving brand authority, satisfying the E-A-T algorithm, and getting more visitors to your site while spending a decent amount of time there, is impossible without regular quality content.

High quality and engaging content can act as a connecting medium between a brand and its customers. It is the only tool that can be effectively used for marketing products or services across digital platforms.

Content is the only way you can engage with visitors and entice them to buy your products or services. It also provides people the reason for linking to your site organically and sharing your content.

For further information on the importance of content, please read our article Why Fresh Content Is Critical To Ranking Well In Google.

Start 2021 the right way for your business, contact us to discuss SEO.

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