Why is Social Media so important?
Social media has and will continue to impact marketing strategies and tactics for years to come.
Embrace social media and start networking now!
Businesses who are consistent and relentless in building a social media following are in reality creating their own publishing platforms, growing their marketing channels and content distribution networks. Social media is a digital asset that over time will most certainly provide huge leverage and marketing independence if done correctly.
Social media is only used by the young and the restless – WRONG…. It is global, it is here and it is very much planted in every corner of the world wide web.
Here are some eye opening statistics;
- 72% of all internet users are now active on social media
- 18-29 year olds have an 89% usage
- The 30-49 age bracket sits at 72%
- 60% of 50 to 60 year olds are now actively using social media
- In the 65 plus age bracket, 43% are using social media
Minutes that are spent on Facebook per hour by country – The top three
- USA -16 minutes per hour
- Australia -14 minutes per hour
- UK -13 minutes per hour
Facebook is still the largest social media network
- There are now over 1.79 billion Facebook users
- 5 new profiles are created each second
- There are over 300 million photo uploads per day
- 23 percent of Facebook users login at least 5 times per day
- Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded
- 47% of American users say Facebook is their #1 influence of purchases
- 70% of marketers used Facebook to gain new customers
Penetration of the Australian Population
- 6 in 10 Australians use Facebook
- 1 in 2 Australians use YouTube
- 1 in 5 Australians use Instagram
- 1 in 6 Australians use Snapchat
Key Points
- 61% of the total Australian population is an active monthly user on Facebook.
- 1 in 6 Australians are a daily user on Snapchat
- Over the year we have seen both Instagram and Snapchat grow their Australian user base considerably
- Twitter has experienced stagnant user growth over the past 2 years and has a considerable churn rate of new users signing up but then never using the service
- Blogging is slowly decreasing in popularity
- Google Plus also has stagnant growth and the service hasn’t increased its Australian user base for sometime as they attract 60,000 monthly Australian users
Google+
Google+ is one of the youngest social media networks. However being owned by Google, utilizing this for business is critical.
- There are now over 1 billion with Google+ enabled accounts
- It has reached 359 million monthly active users
- Google+ is growing at 33% per annum
- The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012
Twitter has must not be overlooked and needs to be taken very seriously.
- There are now over 550 million registered users
- 34% of marketers use Twitter to successfully generate leads
- Twitter was the fastest growing network with a 44% growth from 2012-2013
- 215 million monthly active users
Twitter has also made fundamental changes recently that has made it far more visually appealing and engaging to the user. Businesses should no longer ignore the benefits and potential exposure of a 140 character plug.
Social Media Statistics for Australia 2016
Perth Online Services offer a complete Social Media Management (SMM) solution. We offer competitive prices starting from $40/week with no lock in contracts.
Our SMM services include:
- Social campaign development & management
- Social community management
- Social profile setup in line with your branding
- Management of social media accounts
- Social media advertising, paid and non paid
- Social media monitoring
- Social media marketing
- Establishing a connection with your customers
- Identifying opportunities, trends and underlying sentiment
- Insight analysis and performance reporting
To get a free consultation please contact us.